Negocios y Productividad

Free Customer Lifetime Value Calculator — LTV/CLV, Churn & LTV:CAC Ratio

Understanding customer lifetime value is critical for scaling any SaaS company, e-commerce store, or subscription business. Our free clv calculator measures total net revenue and gross profit a single customer generates over their entire brand relationship. By factoring in average order value (AOV), purchase frequency, lifespan years, and customer acquisition cost (CAC), you can instantly determine your ltv cac ratio calculator benchmark (aiming for the ideal 3:1 ratio) and optimize customer retention strategies.

Customer Lifetime Value (LTV / CLV) Calculator

Calculate customer LTV, gross profit margin, net value & LTV:CAC ratio

Industry Presets:

Average Order Value ($)

Purchase Frequency (Per Year)

Customer Lifespan (Years)

Gross Profit Margin (%)

Customer Acquisition Cost (CAC) ($)

Gross Customer Lifetime Value (LTV)

$1,260

Lifetime Revenue

$1,800

Net LTV (after CAC)

$1,110

LTV : CAC Ratio

8.40:1

Monthly Value / Customer

$35.00/mo

Mathematical Formulas & Calculation Methods

Customer Lifetime Value (LTV) Formula

Calculates total gross profit generated per customer across their lifespan using the standard customer value formula.

LTV = (Average Order Value × Annual Purchase Frequency) × Customer Lifespan × Gross Margin %

LTV to CAC Ratio Benchmark

Measures business unit economics efficiency by comparing customer lifetime profit against acquisition cost.

LTV : CAC Ratio = Lifetime Gross Profit ÷ Customer Acquisition Cost (CAC)

Net Lifetime Value After CAC

Evaluates net profit contribution per customer after deducting initial marketing and sales acquisition spend.

Net LTV = Gross LTV - Customer Acquisition Cost

Worked Step-by-Step Examples

Example 1: SaaS B2B Subscription LTV

"A SaaS company has $150 monthly subscription (AOV), 12 orders/yr, 4-year average lifespan, 80% gross margin, and $1,200 CAC. Find CLV and LTV:CAC ratio."

Steps:

Annual revenue per user: $150 × 12 = $1,800/yr.
Total lifetime revenue: $1,800 × 4 years = $7,200.
Gross lifetime profit (LTV): $7,200 × 0.80 = $5,760.
LTV : CAC ratio: $5,760 ÷ $1,200 = 4.80:1 (Healthy unit economics).

Result: Gross LTV = $5,760 | LTV:CAC Ratio = 4.80:1

Example 2: E-Commerce Store Customer Value

"An online store has $75 average order value, 4 purchases per year, 3-year customer retention lifespan, 55% margin, and $60 CAC."

Steps:

Annual customer spend: $75 × 4 = $300.
Lifetime spend: $300 × 3 = $900.
Gross LTV: $900 × 0.55 = $495.
Net LTV after CAC: $495 - $60 = $435.

Result: Gross LTV = $495 | Net LTV = $435

What is Calculadora de Customer Lifetime Value (LTV / CLV)?

The clv calculator is a fundamental business planning tool used by growth marketers, CFOs, and startup founders to measure customer relationship economics. Learning how to calculate clv enables companies to decide how much money they can safely spend acquiring new customers while staying profitable.

A healthy company typically maintains an LTV:CAC ratio of 3:1 or higher. Ratios below 1:1 indicate that customer acquisition costs exceed lifetime profits, while ratios above 5:1 suggest under-investing in growth marketing opportunities.

Whether using an e commerce clv calculator or a saas ltv calculator, improving customer retention rate and average order value dramatically raises overall enterprise valuation.

How to Use Calculadora de Customer Lifetime Value (LTV / CLV)

1Select an industry preset (SaaS, E-Commerce, Cafe, Consulting) or enter your custom business numbers.
2Input Average Order Value (AOV), Purchase Frequency per year, and Customer Lifespan in years.
3Provide your Gross Profit Margin % and Customer Acquisition Cost (CAC).
4View instant calculations for Gross LTV, Net LTV, Monthly Value per customer, and LTV:CAC ratio.

Key Features

Calculates gross LTV, net LTV after CAC, and monthly customer yield.
Includes LTV:CAC ratio benchmark indicator with health status color coding.
One-click industry presets for SaaS, retail e-commerce, cafes, and consulting.
Provides exact unit economics breakdowns for investor pitch decks.

Benefits of Using Calculadora de Customer Lifetime Value (LTV / CLV)

Prevents overspending on paid ad campaigns by defining max allowable CAC.

Identifies whether upsells or retention improvements yield higher profit growth.

Establishes clear customer payback targets for finance and marketing teams.

Practical Use Cases

SaaS Founders & CFOs

Benchmark unit economics for venture capital investor pitch decks and board reviews.

E-Commerce Growth Managers

Optimize Google Ads and Meta ad spend limits based on lifetime customer profit.

Frequently Asked Questions

What is a good LTV:CAC ratio?

A 3:1 LTV:CAC ratio is widely considered the gold standard for healthy, scalable subscription and tech businesses. Ratios under 1:1 mean you are losing money on every customer acquired.

How do you calculate customer lifetime value?

Multiply Average Order Value by Annual Purchase Frequency, multiply by Customer Lifespan in years, and multiply by Gross Profit Margin percentage.

What is the difference between revenue LTV and margin LTV?

Revenue LTV measures total dollar gross sales, while margin LTV accounts for cost of goods sold (COGS) to show actual profit contribution.

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